From the authors of the internationally-bestselling business classic The Challenger Sale
''A handbook of practices that will help you get into your customers'' heads, deliver good value, and win the sale'' Daniel H. Pink, author of To Sell is Human and Drive
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don''t focus on friendly, attentive customers. Instead, they target challenger customers.
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ''mobilizers'' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
Penguin presents the unabridged, downloadable, audiobook edition of Agent Storm: My Life Inside al-Qaeda by Morten Storm with Tim Lister and Paul Cruckshanks. Read by Neil Shah.
He was the Western convert who would plunge deep inside al-Qaeda. He named his first son Osama after 9/11 and became a Jihadist. But then - after a sudden loss of faith - Morten Storm made a life-changing decision. He became a double agent and joined the CIA, MI6 and MI5.
Filled with hair-raising close calls and deception, Storm''s story builds to the climactic finale when he must betray his friend and mentor al-Awlaki - al-Qaeda''s biggest threat to the West. Storm is trusted to find al-Awlaki a wife from Europe. She becomes the bait for a possible American drone strike.
?In this timeless book, President Kennedy shows how the United States has always been enriched by the steady flow of men, women, and families to our shores. It is a reminder that America?s best leaders have embraced, not feared, the diversity which makes America great.? ?Former Secretary of State Madeleine K. Albright
Throughout his presidency, John F. Kennedy was passionate about the issue of immigration reform. He believed that America is a nation of people who value both tradition and the exploration of new frontiers, deserving the freedom to build better lives for themselves in their adopted homeland. This 60th anniversary edition of his posthumously published, timeless work?with a foreword by Jonathan Greenblatt, the National Director and CEO of the ADL, formerly known as the Anti-Defamation League, and an introduction from Congressman Joe Kennedy III?offers President Kennedy?s inspiring words and observations on the diversity of America?s origins and the influence of immigrants on the foundation of the United States.
The debate on immigration persists. Complete with updated resources on current policy, this new edition of A Nation of Immigrants emphasizes the importance of the collective thought and contributions to the prominence and success of the country.
Supplemental enhancement PDF accompanies the audiobook.
Brought to you by Penguin.
It''s wrong in principle and it doesn''t work in practice. (And no, it''s not good for tourism.) But it doesn''t have to be this way.
They say Britain should be proud to have the mother of parliaments, a shining beacon of democracy and an example to other nations. But there''s an elephant in the room.
At the heart of power is a single family. They weren''t elected but they live off the public purse. They aren''t accountable to anyone, and yet between them they are privy to more government secrets than many cabinet ministers. Divinely appointed using a special hat, the head of the family is your superior, you his subject. Apparently he is guardian of our constitution - but we''re also told he wouldn''t dream of interfering in politics.
If you accept the monarchy, you must accept the moral compromise that comes with it, from its erosion of the principle of equality to the secret interference in our laws. But the good news is that we don''t have to accept it. True democracy is within our reach.
Â©2023 Graham Smith (P)2023 Penguin Audio