Sport, Culture and Advertising (e-bok)
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Format
E-bok
Filformat
PDF med LCP-kryptering (0.0 MB)
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Språk
Engelska
Antal sidor
288
Utgivningsdatum
2004-11-10
Förlag
Taylor & Francis Ltd
ISBN
9781134298808

Sport, Culture and Advertising E-bok

Identities, Commodities and the Politics of Representation

av Steven J Jackson, David L Andrews
E-bok (PDF, LCP),  Engelska, 2004-11-10
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
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Steven J Jackson, David L Andrews

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