Does Marketing Need Reform? (e-bok)
Fler böcker inom
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
360
Utgivningsdatum
2015-01-28
Förlag
Taylor & Francis
ISBN
9781317472872

Does Marketing Need Reform? E-bok

Fresh Perspectives on the Future

av Jagdish N Sheth, Rajendra S Sisodia
E-bok (LCP),  Engelska, 2015-01-28
824
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Visa alla 3 format & utgåvor
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Jagdish N Sheth, Rajendra S Sisodia

Du kanske gillar